Who viceversa is

viceversa

In reversed places. The viceversa principle brings strategy, storytelling and team development together into one whole — so that brands speak with force, leadership takes effect and working together inspires.

What moves viceversa — and how

Four thoughts, one principle

The sound of the brand

I think of communication as an orchestra, not a solo. Resonance only arises once strategy, brand and leadership play to the same beat.

The principle of Integrated Communication

Following the model of Integrated Communication, I bring all the voices together — from corporate strategy to the way you address your customers. What you say, how you lead and what you stand for become one clear, consistent sound: inside as well as out.

From concept to movement

For more than 30 years Markus Aerni has brought theory and practice into accord: strategic clarity, narrative depth and the energy of a team. The result: brands that are understood, stories that move people, teams that sound together.

My contribution with viceversa

I accompany boards, executive teams and staff in shaping their communication so that it inspires, connects and takes effect.

The why

In reversed places

viceversa [vitʃe’vɛrsa] means «in reversed places». And that is exactly the principle: changing the perspective — into the view of your customers, your employees, your partners.

I always think of communication starting from people. Because effect arises where perspectives meet. My task: to make the inner core of your organisation visible, and to create communication that inspires, connects and moves.

In all of this viceversa is your impulse, your companion and your sparring partner — clear, approachable, effective.

Who is behind it

viceversa — that is me, Markus Aerni. For every mandate I put together the project team, from specialists who do outstanding work in their own fields. I take the strategic lead and make sure everything plays to one beat. What comes out of it is communication that does not live on size, but on precision, stance and effect.

This is viceversa, too

Words, music and a place

01 Markus Aerni Who is behind viceversa, and where the music comes from. Meet Markus 02 viceversa music Music says what words alone cannot. Where I use it: in teams, on stage, in a country after a war. To the music 03 CreaSpace The house on Schwanengasse in Bern, under whose roof viceversa works. To the house

Founder and owner

Markus Aerni

Markus Aerni is the founder and owner of viceversa: a communication consultant with his heart in it, author of specialist books, storyteller and ambitious musician.

For more than 30 years I have been joining what communication science knows about Integrated Communication to the practice of brand management, storytelling and teamwork. My passion is the interplay: the thread that makes a strategy understandable, the story that moves people, and the energy that binds a team together.

The result: a shared rhythm. A clear voice. A strong brand.

More about Markus Aerni

Specialists who strike sparks