WHO WE ARE

How we strengthen your organization.

We believe every organization has a story worth telling. We love helping leaders and teams sharpen their boldest visions and connect with people – employees and customers – in ways that inspire. And we are passionate about helping brands find their unique voice that moves markets.
viceversa – that’s me, Markus Aerni, my team and external specialists from various disciplines.
 
This is what we do: Together with our clients, we make ambitious organizations successful, with a clear view of their uniqueness and core values. We develop concepts together with your teams that additionally strengthen the enthusiasm and commitment of your employees.
What we do

These are the areas in which we excel.

01
Strategic positioning

Turn your company into a unique brand.

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02
Communication strategies

Develop the communication strategy of the future.

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03
Performance branding

Present your products and services in the best possible light.

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05
Leadership sparring

Boost your managers and their teams to become high performers with new communication skills.

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04
Organizational culture

Create a culture in which your teams are committed to common goals.

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06
Employer branding

Attract, retain and promote the best employees in the industry.

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The question of meaning

Creating shared values.

We are convinced that the fundamental brand and employer values of a company should only be developed, designed and maintained from within. We accompany and support these processes, step by step.

  • We work with you to find out what your target groups think
  • We develop a roadmap for your realignment from today to tomorrow
  • We develop concepts and action plans together with your specialists
  • As a sparring partner, we support you in the realignment of your company.
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Will to change

Teams and organizations in transition.

The will and willingness to change are a prerequisite for the sustainable and effective development of an organization, i.e. a company or a non-profit organization, in a world that is turning ever faster. We support organizations on this path.

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Our mandates

Partners who place their trust in us.

01

2025

18 years of expertise

02

0

Organizations accompanied

03

0

Brands vitalized

04

0

teams energized

How will your organization achieve its goals more efficiently?

Let's have a chat!

Publications Marketing and Communication

Competencies for leaders.

Markus Aerni has worked in adult education for over 30 years, including as head of advertising and integrated communication for the federal professional examinations for marketing specialists.

To this end, he wrote several textbooks on behalf of the Swiss Marketing organization, which are used at Swiss training institutes.

  • Basics of communication for marketing and sales managers Markus Aerni, Compendio Verlag, first publication 2017
  • Communication tools for marketing and sales managers Markus Aerni, Compendio Verlag, first publication 2017
  • Integrated communication Markus Aerni and Manfred Bruhn, Compendio Verlag, first publication 2009
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viceversa is your partner when it comes to successfully positioning ambitious organizations. With a focused view on the uniqueness of a company’s market performance and core values. And more enthusiastic, committed and motivated employees.

viceversa gmbh
communications house
Schwanengasse 11
CH-3011 Bern

  • +41 31 311 95 95
  • hello@viceversa.swiss
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