Strategy becomes story.Story becomes movement.
Together we work on what your employees and your customers will end up saying in their own words.
Clear language, or confusion?
What you offer is strong, your team is well set up. And still your strategy does not carry the way it should.
What convinces on the drawing board stays abstract in everyday work. Customers and the public hear what you offer — but not why it matters to them. Employees know their tasks, but not the goal. And so they do only what they are told.
What is thought is not always said, what is said is not always heard correctly, what is heard is not always understood correctly, what is understood is not always agreed with, what is agreed is not always applied, what is applied is still far from being retained.
For one reason:Those who are meant to understand and implement it are not at the table when it is worded.
viceversa means «in reversed places». That place is the one I take — that of your customers, that of your employees. So the seat that would otherwise stay empty is taken. The work is done together, in workshops, seminars and retreats.
You work out the answers; I bring the craft and the questions. At the end there is something you put into words yourselves. That is why it holds.
Clarity. Trust. Movement.
When strategy, storytelling and leadership work together
The strategy is in place — reviewed, approved and filed away. In everyday work there is no trace of it: whoever shouts loudest decides.
What you offer is good. It simply does not land — not on the stage, not in the media, not in conversation.
In the management meeting everything is clear. Two floors down everyone explains it differently, and at the front line nobody explains it at all.
Strategy and Positioning
For leadership & the boardBefore you speak to the outside, it has to be clear inside what you stand for. Looking from the outside in, together we filter out the one element that makes you unique and relevant to your customers — and cast it into a position that holds.
Step inside →- 01Developing your position
- 02Communication strategy
- 03Taking stock
- 04Strategic accompaniment
Storytelling and Presence
For customers & audiencesWhat is clear inside has to land outside — in conversation, in the room, in front of the camera. Through credible stories, your position reaches the people it is meant for. What counts is not what you say, but what stays.
Step inside →- 01Core messages
- 02Storytelling
- 03Public appearance and crisis
- 04Conversations with customers
Leadership and Communication Skills
For employees & teamsPersonal contact is where it is decided what your strategy is worth. I enable your managers and teams to become communication strategists themselves — because the spark can only be lit from within.
Step inside →- 01Communication within the team
- 02Leadership and sparring
- 03Coaching and supervision
- 04Handling difficult conversations
- 05Facilitation and mediation
Each of the three rooms works on its own.
But a position nobody buys into stays a wish.A story nobody can live stays a text.And a team that does not know what it stands for ends up telling — just anything.
If you know where you stand, we begin there. If you are not quite sure yet, we start on field 1.
Partners who trust viceversa
And now?
Ask the five people again what you stand for.You get five answers in five wordings of their own — and your customers get no clear picture.
Let us talk.
A conversation costs nothing and clears up more than documentation.