What we do

How we strengthen your organization.

viceversa are Markus Aerni, his team and external experts from various specialist areas. Together they make ambitious organizations successful. With more enthusiastic, committed and efficient employees. And with a focused view on the uniqueness and core values of the companies.

Strategic positioning

Turn your company into a unique brand.

Communication strategies

Develop the communication strategy of the future.

Performance branding

Present your products and services in the best possible light.

Leadership sparring

Boost your managers and their teams to become high performers with new communication skills.

Organizational culture

Create a culture in which your teams are committed to common goals.

Employer branding

Attract, retain and promote the best employees in the industry.

The question of meaning

Creating shared values.

We are convinced that the fundamental brand and employer values of a company should only be developed, designed and maintained from within. We accompany and support these processes, step by step.

  • We work with you to find out what your target groups think
  • We develop a roadmap for your realignment from today to tomorrow
  • We develop concepts and action plans together with your specialists
  • As a sparring partner, we support you in the realignment of your company.
Will to change

Teams and organizations in transition.

The will and willingness to change are a prerequisite for the sustainable and effective development of an organization, i.e. a company or a non-profit organization, in a world that is turning ever faster. We support organizations on this path.

Our mandates

Partners who place their trust in us.



Advising for 16 years



Organizations accompanied



Projects completed



Project hours worked

How will your organization achieve its goals more efficiently?

Let's have a chat!

Publications Marketing and Communication

Competencies for leaders.

Markus Aerni has worked in adult education for over 30 years, including as head of advertising and integrated communication for the federal professional examinations for marketing specialists.

To this end, he wrote several textbooks on behalf of the Swiss Marketing organization, which are used at Swiss training institutes.

  • Basics of communication for marketing and sales managers Markus Aerni, Compendio Verlag, first publication 2017
  • Communication tools for marketing and sales managers Markus Aerni, Compendio Verlag, first publication 2017
  • Integrated communication Markus Aerni and Manfred Bruhn, Compendio Verlag, first publication 2009

viceversa is your partner when it comes to successfully positioning organizations with high ambitions. With a focused view on the uniqueness of market performance and the core values of a company. Shaped by enthusiastic, committed and high-performing employees.

viceversa ltd
communication house
Schwanengasse 11
CH-3011 Bern

  • +41 31 311 95 95
  • hello@viceversa.swiss
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