On the market since 2009, the book Integrated Communication describes strategies, structures and processes of integrated communication. The book focuses on both the external and internal stakeholders of an organization. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia,...Read More

In the labyrinth of communication lies the challenge of finding the path from the intellectual depth of a vision to its day-to-day implementation and integration into the corporate culture. Konrad Lorenz, a pioneer of modern behavioral research, summarized this complex process in a single sentence that describes a...Read More

Discover your niche: Why the smallest possible target group will revolutionize your communication The marketing world is all about target groups and niches - but how small does your niche really need to be to be effective? We shed light on the power of the smallest possible target group and why this...Read More