The change from concept-based transactional marketing to purpose-oriented marketing makes all the difference. This is the reason why some companies really take off, while others don’t get off the ground. What is “Purpose Driven Marketing”? Purpose Driven Marketing is marketing that is based on the actual purpose of your company and thus the founding spirit...Read More

Daniela, who has just turned 21, and Yvonne, 44, pack lunches together for the volunteers at a charity event and inform the participants about the day’s program. This is the first time that the two women have worked so closely together on a stand. Although they work in the same department on a day-to-day basis,...Read More

How do I give a five-minute presentation? Give a four-minute presentation and take your time. Or give a six- or seven-minute presentation in five minutes. Hurry up. Be excited. Exceeding the time. Being unprofessional. No, you’d better stick to the four-minute method. The problem is that you will never have enough time to tell us...Read More

In the dynamic world of most markets, it is essential for companies to have a team on board that is not only competent, but also characterized by commitment and creativity. Developing a high-performing marketing team is a strategic process that requires managers to be both knowledgeable and inspirational leaders. Recognizing the meaning of...Read More

On the market since 2009, the book Integrierte Kommunikation describes strategies, structures and processes of integrated communication. The book focuses on both the external and internal stakeholders of an organization. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right...Read More

Im Labyrinth der Kommunikation liegt die Herausforderung, den Weg von der gedanklichen Tiefe einer Vision bis hin zur alltäglichen Umsetzung und Integration in die Unternehmenskultur zu finden. Konrad Lorenz, ein Pionier der modernen Verhaltensforschung, hat diesen komplexen Prozess in einem einzigen Satz zusammengefasst, der eine elementare Wahrheit für Führungskräfte offenbart: “Gedacht ist nicht gesagt, gesagt...Read More

Discover your niche: Why the smallest possible target group will revolutionize your communication The marketing world is all about target groups and niches – but how small does your niche really need to be to be effective? We shed light on the power of the smallest possible target group and why this approach can really...Read More