As a designer of strategy, brand and culture, you can feel it: your offerings are strong, your team is well positioned - and yet your strategy does not inspire as it should. What is convincing on paper remains too abstract, too technical and too far from the heart in reality.
Communication loses its power and impact. Messages are not understood - or are inwardly rejected. Customers hear what you offer, but not why it is relevant to them - and develop no desire to opt for it. Employees know their tasks, but do not see the goal. They act insecurely and without inner motivation.
But there is another way. When you really express what you mean with your brand - when your team knows what it stands for - and when communication reconnects, something new is created:
Clarity. Movement. Trust.
This is exactly where viceversa comes in.
vice versa literally means "in reversed places" or "vice versa"- and describes what communication is all about: it only works if the perspective of the other person - the customer, the employee - is taken into account.
When people understand each other, there is resonance. When leadership listens, trust is created. When brands create meaning, movement is created.
That is why we associate the viceversa principle Strategy, story and team development into a whole - so that brands speak powerfully, leadership becomes effective and collaboration inspires.
vice versa - that's what I think, Markus Aerni.
And my team, a think tank of specialists from different fields.
You can find the best Brand Strategy with clear goals and perfect positioning. You can develop the most convincing Brand Story that touches the emotions and resonates with the market. You can use your Inspire teams - with workshops, coaching and a strong culture.
But if these three elements do not work together, there will be no success.
When brand strategy, brand story and team journey work together ...
... is created Direction and orientation.
A clear Brand Strategy gives managers, teams, partners and customers a common goal - they know where the journey is going and why the journey is worthwhile.
... is created Identity and differentiation.
A lively Brand Story gives the strategy expression and emotion - it brings meaning to life, makes people empathize and makes brands unmistakable.
... is created Cohesion and energy.
A committed Team Journey connects people with the brand - and with each other. It sparks enthusiasm, strengthens trust and sets the strategy in motion.
The result: Strategy is understood. Story is experienced. Teams become part of the movement. Clarity, emotion and commitment work together - both internally and externally.
This is the vice versa principle - speak to spark!
Once your "WHY" is clear, we come into play. This is where impact is created: in brand strategy and communication, in leadership, culture and commitment. These areas are the stage on which the viceversa principle plays out - where ideas take shape, stories resonate and teams take action.
Boost your managers and their teams to become high performers with new communication skills.
markus.aerni@viceversa.swiss
+41 31 311 95 95
Leaders and organizations often struggle to get to the heart of their brands and services, to truly inspire customers and to empower teams through change.
With the viceversa principle, we develop brand, customer and team stories from vague messages together with our clients - and ignite sparks that touch, inspire and set people in motion.
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