Guest post by Seth GodinMy friend's organization is working with a branding studio to think about how they appear to people who don't know them well.This is sometimes called 'rebranding. What is almost always done in practice is actually better referred to as re-logo-ing.A brand is...Read More

The change from concept-based transactional marketing to purpose-oriented marketing makes all the difference. That's why some companies really take off, while others don't get off the ground. What is purpose-driven marketing? Purpose-driven marketing is marketing that is based on the actual purpose of the company and therefore...Read More

Daniela, who has just turned 21, and Yvonne, 44, pack lunches together for the volunteers at a charity event and inform the participants about the day's program. It is the first time that the two women have worked so closely together at a stand. In their day-to-day work, they work in...Read More

How do I give a five-minute presentation? Give a four-minute presentation and take your time. Or give a six- or seven-minute presentation in five minutes. Hurry up. Be excited. Go over time. Be unprofessional. No, stick to the four-minute method instead. That...Read More

In the dynamic world of most markets, it is essential for companies to have a team on board that is not only competent, but also characterized by commitment and creativity. Developing a high-performing marketing team is a strategic process that needs to be managed by executives as well as...Read More