In the dynamic world of most markets, it is essential for companies to have a team on board that is not only competent, but also characterized by commitment and creativity. Developing a high-performing marketing team is a strategic process that requires managers to be both knowledgeable and inspirational leaders. The sense of...Read More

In the labyrinth of communication lies the challenge of finding the path from the intellectual depth of a vision to its day-to-day implementation and integration into the corporate culture. Konrad Lorenz, a pioneer of modern behavioral research, summarized this complex process in a single sentence that reveals an elementary truth for managers: "Thought is not said, said...Read More