Guest post by Seth GodinMy friend's organization is working with a branding studio to think about how they appear to people who don't know them well.This is sometimes called 'rebranding. What is almost always done in practice is actually better referred to as re-logo-ing.A brand is not a logo. A brand is a promise, a story...Read More

The change from concept-based transactional marketing to purpose-oriented marketing makes all the difference. That's why some companies really take off, while others don't get off the ground. What is purpose-driven marketing? Purpose driven marketing is marketing that is based on the actual purpose of your company and thus the founding spirit of your company or the original reason for its existence.Read More

In the dynamic world of most markets, it is essential for companies to have a team on board that is not only competent, but also characterized by commitment and creativity. Developing a high-performing marketing team is a strategic process that requires managers to be both knowledgeable and inspirational leaders. The sense of...Read More

On the market since 2009, the book Integrated Communication describes strategies, structures and processes of integrated communication. The book focuses on both the external and internal stakeholders of an organization. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove...Read More

Discover your niche: Why the smallest possible target group will revolutionize your communication The marketing world is all about target groups and niches - but how small does your niche really need to be to be effective? We look at the power of the smallest possible target group and why this approach can really revolutionize communication strategies. > The opposite of one...Read More