Daniela, who has just turned 21, and Yvonne, 44, pack lunches together for the volunteers at a charity event and inform the participants about the day's program. It is the first time that the two women have worked so closely together at a stand. Although they work in the same department in their day-to-day work, Daniela and her colleagues otherwise have...Read More

In the dynamic world of most markets, it is essential for companies to have a team on board that is not only competent, but also characterized by commitment and creativity. Developing a high-performing marketing team is a strategic process that requires managers to be both knowledgeable and inspirational leaders. The sense of...Read More

On the market since 2009, the book Integrated Communication describes strategies, structures and processes of integrated communication. The book focuses on both the external and internal stakeholders of an organization. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove...Read More

In the labyrinth of communication lies the challenge of finding the path from the intellectual depth of a vision to its day-to-day implementation and integration into the corporate culture. Konrad Lorenz, a pioneer of modern behavioral research, summarized this complex process in a single sentence that reveals an elementary truth for managers: "Thought is not said, said...Read More