With the viceversa principle we combine strategy, story and team development into a whole - so that brands speak powerfully, leadership becomes effective and collaboration inspires.
We understand communication like an orchestra - not as a solo.
Only when strategy, brand and leadership play to the same beat does resonance arise.
Using the integrated communication model, we combine all voices - from corporate strategy to customer approach. What you say, how you lead and what you stand for becomes a clear, consistent sound - both internally and externally.
Markus Aerni has been reconciling theory and practice for over twenty years:
strategic clarity, narrative depth and team energy. The result: brands that are understood, stories that touch, teams that resonate together.
We help boards of directors, management boards and teams to design their communication in such a way that it inspires, connects and has an impact.
For over 25 years, I have been combining the scientific findings of integrated communication with the practice of brand management, storytelling and teamwork.
I am passionate about playing together:
the common thread that makes strategy understandable,
of history that touches people,
and the energy that connects teams.
The result: A common rhythm. A clear voice. A strong brand.
viceversa - that's me, Markus Aerni - and a network of people who deliver top performance in their disciplines.
I take the strategic lead, bring the specialists together and make sure that everything is in sync.
The result is communication that is not based on size, but on precision, attitude and impact.
Markus Aerni is the founder and owner of viceversa, a passionate communications consultant, author of specialist books, storyteller and ambitious musician.
Many communications agencies want to be able to do everything - and lose depth and impact in the process.
We believe in the opposite: Focus creates quality.
That's why we only work in the areas where we can offer excellence - strategy, story and team communication. For everything else, we bring in the best: specialists in design, brand management, digital, PR or HR communication. This creates a network that complements rather than competes with each other.
If it makes sense for you, we can also take on the overall management - coordinating, connecting, keeping the pace. So that your communication works as a whole: clear, coherent and to the point.
vice versa - We bring people and disciplines together so that communication generates resonance.
Projects that we carry out:
We are happy to arrange further projects with our partners.
Leaders and organizations often struggle to get to the heart of their brands and services, to truly inspire customers and to empower teams through change.
With the viceversa principle, we develop brand, customer and team stories from vague messages together with our clients - and ignite sparks that touch, inspire and set people in motion.
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viceversa gmbh
Communication house
Schwanengasse 11
CH-3011 Bern
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