{"id":14305,"date":"2024-02-07T14:57:24","date_gmt":"2024-02-07T14:57:24","guid":{"rendered":"https:\/\/viceversa.swiss\/?post_type=product&p=14305"},"modified":"2024-02-07T15:06:16","modified_gmt":"2024-02-07T15:06:16","slug":"outils-de-communication-pour-le-marketing-et-les-responsables-de-vente","status":"publish","type":"product","link":"https:\/\/viceversa.swiss\/fr\/produkt\/instrumente-der-kommunikation-fuer-marketing-und-verkaufsverantwortliche\/","title":{"rendered":"Outils de communication pour les responsables du marketing et de la vente"},"content":{"rendered":"

Cet ouvrage sp\u00e9cialis\u00e9 pr\u00e9sente les instruments de communication les plus courants, montre leurs possibilit\u00e9s d'utilisation et explique des approches de mise en \u0153uvre \u00e0 l'aide d'exemples pratiques. Le d\u00e9veloppement de certains concepts est \u00e9galement pr\u00e9sent\u00e9, tout comme les instruments de mesure de l'efficacit\u00e9.<\/p>\n

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Contenu<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    \n
  • <\/i>\n
    Publicit\u00e9 dans les m\u00e9dias<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Concept publicitaire<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Promotion des ventes<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Marketing \u00e9v\u00e9nementiel<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Foires et expositions<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Sponsoring<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Marketing de dialogue<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    M\u00e9dias sociaux<\/span><\/div>\n<\/li>\n
  • <\/i>\n
    Recherche en communication<\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"
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    Cet ouvrage sp\u00e9cialis\u00e9 pr\u00e9sente les instruments de communication les plus courants, montre leurs possibilit\u00e9s d'utilisation et explique des approches de mise en \u0153uvre \u00e0 l'aide d'exemples pratiques. Le d\u00e9veloppement de certains concepts est \u00e9galement pr\u00e9sent\u00e9, tout comme les instruments de mesure de l'efficacit\u00e9.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \n
    \n
    \n

    Contenu<\/p>\n<\/div>\n<\/div>\n<\/div>\n

    \n
    \n
      \n
    • <\/i>\n
      Publicit\u00e9 dans les m\u00e9dias<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Concept publicitaire<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Promotion des ventes<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Marketing \u00e9v\u00e9nementiel<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Foires et expositions<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Sponsoring<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Marketing de dialogue<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      M\u00e9dias sociaux<\/span><\/div>\n<\/li>\n
    • <\/i>\n
      Recherche en communication<\/span><\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>","protected":false},"featured_media":13854,"template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[96],"product_tag":[95,98],"class_list":["post-14305","product","type-product","status-publish","has-post-thumbnail","product_cat-online-security","product_tag-network","product_tag-security","first","instock","shipping-taxable","purchasable","product-type-simple"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t