Owner, consultant, storyteller
Over the years, my view of communication has changed dramatically. I have realised that it is not just about developing good strategies and conveying clear messages. It is also about creating a genuine connection with people, inspiring them and fostering their commitment.
The experiences in the various fields of business, NGOs, sports and music have changed my understanding of effective communication. It is no longer just about strategy and execution, but about resonance and impact. The most effective communication is not only heard or understood – it is felt.
A quiet and sometimes somewhat over-creative boy. Drawing and dreaming instead of learning, thoughts in the clouds and the wildest adventure stories of a colorful fantasy world in your head. And I wanted to be a graphic designer one day. Then the music. After Elvis’ death and the incredible revival of his songs, all I wanted to do was play guitar and sing. Like the king of rock’n’roll. This never let go of me and to this day, writing songs, making music and performing in front of an interested audience is my greatest private passion. I had given up my dream job as a graphic designer.
“Ne dites pas à ma mère que je suis dans la publicité… elle me croit pianiste dans un bordel”, wrote Jacques Séguéla, the French star advertiser of the sixties and seventies. I, the young, now sometimes somewhat wild amateur musician, went into marketing and communication, soaking up know-how and experience like a sponge in my first jobs and with various further training courses. Gathering knowledge had suddenly become very interesting. And the critical questioning of standardized professional rules even more so! At Swisscom and in advertising and PR agencies, I had the opportunity to ask uncomfortable questions and develop promising concepts.
Swiss Olympic, the umbrella organization of Swiss sport and the National Olympic Committee, was in the process of setting up its own marketing and communications department. An exciting new task, far outside my comfort zone. I brought most of the marketing, communication and sponsorship projects as well as the protection of the Olympic rings back into the organization. The Olympic culture should not be left to external consultants with different qualifications and vested interests. I accompanied three Olympic Games as a member of the National Leadership Team.
I have been working in the education sector for many years as a lecturer, examination expert and head of communications. I was involved in the revision of the federal examination for marketing specialists and designed the corresponding training and examination concepts for the communications disciplines. As a follow-up project, I wrote the first textbook “Integrated Communication”, which was used as a reference teaching aid for the federal examinations. This was followed by two more in-depth specialist books on communication. These are revised every two years. Guest lectureships at international universities, such as in Ambon, Indonesia, broaden your own horizons.
The conception and realization of the major 100-year anniversary of the Swiss Cancer League marked his entry into consulting in the healthcare sector. Today, my team and I support hospitals, healthcare organizations and pharmaceutical companies in strategic communication issues and training. These challenges are constantly increasing, despite ever larger and more professional communications departments on the customer side. Since 2010, we have also been organizing the Race for Life charity bike tour for the benefit of people affected by cancer and to promote cancer research in Switzerland.
Sharpening the profile, refining the portfolio: What I always strongly recommend to our clients, I also apply myself at viceversa. Our partner agencies are now responsible for advising on and implementing operational communication measures. For some time now, we have been working almost exclusively on strategic projects within the framework of workshops and the joint development of strategy projects and their conception. This in the role of planner, moderator, initiator, trainer, sparring partner and concept developer.
Enthusiastic traveler and cultural explorer on four continents to date
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