Who we are


Leading with communication

Our mission

We are the architects and trainers of your corporate and marketing communications. We advise our clients from the ranks of board members, CEOs, department heads and task forces with energy, experience and intuition.

Markus Aerni, who originally comes from the advertising industry, has been dedicated to the concept of integral communication for over 20 years.

The focus here is on the strategic values, the “why” or “reason why”: the positioning, the mission, the definition of the actual business purpose, the strategy, the concepts to be derived from it. Based on the latest scientific findings, but easy to implement in day-to-day practice and presented in an understandable way for employees and customers.

The inner fire of an organization

Our "why"

viceversa, [vitʃe’vɛrsa], means “in reversed places, in reverse alternation, upside down”. With this in mind, we always take the perspectives of all your target groups into account when evaluating a communication analysis.

Success has to do with fundamental values that we must never lose sight of. We believe that an inner fire can be ignited and kept burning in every company, in every team and in every person. Our passion is to work with our clients to identify and describe their entrepreneurial core. That is why all analyses, strategies and concepts are conducted by us, but developed together with your experts. With viceversa as a driving force, companion, moderator, co-designer and sparring partner.

So that this fire is ultimately transferred to your customers.

Team viceversa

Who we are

We advise on communication. We are not an advertising or PR agency, but specialists who design communication concepts. We show ways in which strategic communication values can be developed internally and act as a sparring partner for long-term communication. And who work with proven agencies when it comes to further projects.

The core team

Owner, consultant, storyteller

Markus Aerni

Markus Aerni is the founder and owner of viceversa, a passionate communications consultant, author of specialist books, storyteller and ambitious musician.

Project Manager Programs and Events

Laura Erismann

Laura Erismann thinks ahead, is in the thick of things and gets stuck in. As project manager, she is primarily responsible for our Race for Life charity bike tour, which she leads to success year after year.

Project Manager Communication

Lisa Schneeberger

Lisa Schneeberger is a communications specialist, well-versed in the conception and copywriting of specialist documents, PR texts, media releases and social media communication

A critical self-assessment

What we do - and make others better.

We are at home in some disciplines of communication – in others we are not, or only partially. In recent years, we have increasingly narrowed our field of activity. This enables us to deliver the highest quality in our specialist areas.

We are optimally networked. Where we consider other consultants to be better qualified, we consult them or recommend them to our clients for direct cooperation. If required, we can also take on the overall project management for larger or longer-term projects.

Projects that we carry out:

> Strategy consulting100%
> Reorganization of communication departments80%
> Concept development and project management80%
> Imparting specialist knowledge, training90%
> Leadership and team coaching90%
> Evaluation of specialists for employer70%
> Design of communication measures30%

We are happy to arrange further projects with our partners.

Valuable partners

Companies in our specialist network

BKS Organizational Development

Systemics, innovation strategy, crisis organization


Video productions, online marketing

Geigele Communications

Media training, crisis communication

Morgan's branding

Brand design, campaigns, graphics


Signage, branding, UI/UX and communication

Rob Lewis Photography

Photography, photo reportages, team moods

PeaR Elena Appelt

Public Relations, Media Relations Lifestyle Media


Performance skills, presentation, media training


Brand design, campaigns, graphics

Beatrice Tschanz

Crisis communication, public relations
Beatrice Tschanz Wikipedia

Word fizz

Reports, web texts, blog articles, interviews

Our mandates

Partners who place their trust in us



Advising for 16 years



Organizations accompanied



Projects completed



Project hours worked

Abbott AG

AbbVie AG

Academia Engiadina

Bernese Clinic Montana



BMC Switzerland AG

Compendio Educational Media

Emmi Switzerland AG

Lenten Campaign Switzerland

FC Biel

Flyer AG

Gurten Foundation Park in the countryside

Island Group

Cantonal Hospital Baselland

Cantonal Hospital St. Gallen

Child protection Switzerland

Migros Club School

Swiss Cancer League

Lidl Switzerland AG

viceversa is your partner when it comes to successfully positioning organizations with high ambitions. With a focused view on the uniqueness of market performance and the core values of a company. Shaped by enthusiastic, committed and high-performing employees.

viceversa ltd
communication house
Schwanengasse 11
CH-3011 Bern

  • +41 31 311 95 95
  • hello@viceversa.swiss
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