The change from concept-based transactional marketing to purpose-oriented marketing makes all the difference. This is the reason why some companies really take off, while others don’t get off the ground. What is “Purpose Driven Marketing”? Purpose Driven Marketing is marketing that is based on the...Read More

Daniela, who has just turned 21, and Yvonne, 44, pack lunches together for the volunteers at a charity event and inform the participants about the day’s program. This is the first time that the two women have worked so closely together on a stand. Although...Read More

How do I give a five-minute presentation? Give a four-minute presentation and take your time. Or give a six- or seven-minute presentation in five minutes. Hurry up. Be excited. Exceeding the time. Being unprofessional. No, you’d better stick to the four-minute method. The problem is...Read More

In the dynamic world of most markets, it is essential for companies to have a team on board that is not only competent, but also characterized by commitment and creativity. Developing a high-performing marketing team is a strategic process that requires managers to be...Read More

On the market since 2009, the book Integrierte Kommunikation describes strategies, structures and processes of integrated communication. The book focuses on both the external and internal stakeholders of an organization. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there...Read More