The change from concept-based transactional marketing to purpose-oriented marketing makes all the difference. This is the reason why some companies really take off, while others don’t get off the ground. What is “Purpose Driven Marketing”? Purpose Driven Marketing is marketing that is based on the actual purpose of your company and thus the founding spirit...Read More

Daniela, who has just turned 21, and Yvonne, 44, pack lunches together for the volunteers at a charity event and inform the participants about the day’s program. This is the first time that the two women have worked so closely together on a stand. Although they work in the same department on a day-to-day basis,...Read More

Discover your niche: Why the smallest possible target group will revolutionize your communication The marketing world is all about target groups and niches – but how small does your niche really need to be to be effective? We shed light on the power of the smallest possible target group and why this approach can really...Read More